If you look at the current business landscape around the world, it can never be said that women entrepreneurs can’t cut it with their male counterparts. However, they almost certainly don’t get the recognition and support they deserve, especially often in male-dominated industries. We can look to a few industries where women of all ages are head-and-shoulders above men through hard work, determination and their cunning. Take for example Kylie Jenner, who at 21 years of age has, according to Forbes, not only become the youngest billionaire in history, but is also the youngest self-made billionaire. This is some feat no matter what way you look at it.
We will look at some areas where budding female entrepreneurs can enter and surely make an impact.
Create an online dropshipping store
One of the most popular types of e-commerce is currently dropshipping. This is especially true when it comes to women’s clothing, of which there is much more variety than available to men. This is also one of the reasons why on average, women spend more than men. A quick look at Google Trends is enough to show you that clothing and accessories for women are some of the most searched for terms online. Create a great site with awesome marketing and provide high quality clothing such as great raincoats for women or summer dresses in modern patterns, and you could be on your way to a winner.
While it may be classed as a stereotype, women are on the whole known to have more of a keen eye for detail compared to men, therefore coming into an industry commonly dominated by men, women are usually able to offer something different in order to differentiate themselves. Consider leasing a property on a long-term contract, renovating it to a high standard, and leasing it out as a house of multiple occupants (HMO). Value can be added through the smallest of improvements to a property, which, much of the time it is something the current landlords fail to notice.
Creating organic body care products
Increased awareness and demand for environmentally friendly products is driving forward this area of body care products. From homemade soaps and shampoos to moisturisers, women are the driving force within this industry for sustainable and body-friendly products. With such a large potential market to cater to, there is more than enough to go around, making it a very attractive option. Many women have set up their own businesses as a hobby or side-hustle to compliment their day jobs, as these products can easily be manufactured at home.
The internet has given rise to a whole host of opportunities in the events industry. Venues for weddings and parties are now easily found and booked online without ever having been set foot in, and women are especially charged with organising such events. With an eye for detail and a handful of connections, you could set up an events management business to provide the ever-increasing market with top quality services.